Data privacy breaches, based on the prolific number of recent high-profile cases, are growing faster than my muscles. My personal information, bank details, health profile, medical history and even my life goals are all sitting in a basically unprotected environment ready to be hacked and shared by the next cyber-attackers.
The next point made me even more concerned because it states clearly that they are absolved of all risk in the event of a data breach, by stating ‘users of our website are encouraged to exercise care in sending personal information via the internet.’
The health and fitness industry in Australia is growing year on year post-Covid;
- – Total Australian industry revenue is $2.2b
- – 6.1m total memberships in Australia
- – Half of all 18–24-year old’s hold a membership
- The ‘Big 4’ fitness groups own over 60% of the market
Given the fact that over 1/3 of all Australians are members of a gym or fitness club, I feel like it’s time that the health and fitness industry prioritised their (and our) data privacy health.
I started DataBench in 2018 to specifically help businesses large and small address their customer’ personal data privacy compliance and governance challenges. We have a customer-first approach to data privacy, and we have developed solutions that will secure your business today, and into the future.
For a quick fire 30-minute no obligation ‘data privacy health check’ conversation, get in touch and we can book a meeting.